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Marketing With Soul

Discern who needs what you have to offer and how to position that offering well.

A building with brown siding has a large black-framed window; beyond the window is a dark office. A neon sign reading WHAT IS YOUR STORY? hangs in the window.
Photo by Etienne Girardet / Unsplash

If you're tired of trying to grab eyeballs and purchase the attention of the lowest common denominator, it's time to do some marketing with soul.

We can work together to identify your audience, define your offerings, and craft effective branding and storytelling that doesn't rely on scarcity, urgency, or pulling on heartstrings for the wrong reasons or in the wrong ways.

Marketing might feel confusing or seem to be based on manipulation, but I can help you cut through the fog of bad advice and fear tactics to discover how to reach the right people with the right message at the right time in a way that's authentic to your mission and won't make you feel like you've stepped outside of your integrity.

I'm a serial entrepreneur and marketer who is trained as both a professional listener and a nonprofit leader. This combination of skills and practical life experience means that I can quickly help you discern who needs what you have to offer– whether that's an idea, a physical product, a program, or a service– and how to position that offering well.

My areas of greatest interest and expertise related to marketing for small businesses and nonprofits are focused on:

  • discernment and decision-making
  • mission and vision development
  • branding and positioning
  • product/program design and marketing
  • project management

I care about making this world a better place, and so do you. Let's work together to bring your vision to life. I can design a package of services to suit your needs and budget; email to start a conversation.

Let's Tell Your Story to the World

CREDENTIALS

I completed my Bachelor's Degree in Marketing through Western Governors University. In addition to this academic training, I have practical experience in owning and running several small businesses where I was responsible for every aspect from ideation to execution.

This site is © Path of Life Services LLC. Nothing on this site may be used for training artificial intelligence (AI) or Large Language Models (LLMs). Unless otherwise attributed, Toni Gatlin is the sole author of all text on this site; no generative AI tools have been nor ever will knowingly be used on this site or in any related email publication.